Myntra
What is Myntra?
It was founded by Mukesh Bansal, Vineet Saxena and Ashutosh Lawania in Bengaluru in 2007 as a personalized gifts platform but later changed to B2C fashion in 2011.
Flipkart acquired it in 2014 to the tune of 300M and it is currently an independent subsidiary with 50M+ monthly active users and 35-45% market share in online fashion.
The platform has AI-based personalization, AR virtual try-on, and M-Express which is 24-48 hour delivery, and has addressed more than 95 percent of orders through its mobile application.
It carries 23 lakh+ styles of 6,000+ brands including their own labels as well as events such as End of Reason Sale (EORS) which earns it a lot of revenue through commissions and advertisements.
In 2025, Myntra ventured into the lifestyle segments, strengthening its status as the best fashion e-tailer in India with increasing Gen Z shoppers.
Flipkart acquired it in 2014 to the tune of 300M and it is currently an independent subsidiary with 50M+ monthly active users and 35-45% market share in online fashion.
The platform has AI-based personalization, AR virtual try-on, and M-Express which is 24-48 hour delivery, and has addressed more than 95 percent of orders through its mobile application.
It carries 23 lakh+ styles of 6,000+ brands including their own labels as well as events such as End of Reason Sale (EORS) which earns it a lot of revenue through commissions and advertisements.
In 2025, Myntra ventured into the lifestyle segments, strengthening its status as the best fashion e-tailer in India with increasing Gen Z shoppers.
What is Myntra?
1. Core Shopping Features
- Custom feeds that are personalized in terms of styles, offers, and brands that are specific to the user.
- Sophisticated search and size, fit, occasion, fabric, and other advanced filters.
- Huge inventory of 23 lakh+ designs of 6,000+ brands, including own labels.
2. AI-Powered Tools
- MyStylist and fashion chat get full look recommendations based on queries, or image requests.
- AI suggestions on browsing, wish list, and previous purchases.
- AR virtual try-on to simulate the fits and minimize returns.
3. Engagement and Content
- Myntra Studio videos using influencer styling and shop the look links.
4. Delivery and Support
- Deliver upon 24-48 hours in major localities.
- Free-flowing returns, COD/UPI payment and 95%+ app-based orders.
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