Myntra
What is Myntra?
Flipkart acquired it in 2014 to the tune of 300M and it is currently an independent subsidiary with 50M+ monthly active users and 35-45% market share in online fashion.
The platform has AI-based personalization, AR virtual try-on, and M-Express which is 24-48 hour delivery, and has addressed more than 95 percent of orders through its mobile application.
It carries 23 lakh+ styles of 6,000+ brands including their own labels as well as events such as End of Reason Sale (EORS) which earns it a lot of revenue through commissions and advertisements.
In 2025, Myntra ventured into the lifestyle segments, strengthening its status as the best fashion e-tailer in India with increasing Gen Z shoppers.
Services
1. Core Shopping Features
- Custom feeds that are personalized in terms of styles, offers, and brands that are specific to the user.
- Sophisticated search and size, fit, occasion, fabric, and other advanced filters.
- Huge inventory of 23 lakh+ designs of 6,000+ brands, including own labels.
2. AI-Powered Tools
- MyStylist and fashion chat get full look recommendations based on queries, or image requests.
- AI suggestions on browsing, wish list, and previous purchases.
- AR virtual try-on to simulate the fits and minimize returns.
3. Engagement and Content
- Myntra Studio videos using influencer styling and shop the look links.
4. Delivery and Support
- Deliver upon 24-48 hours in major localities.
- Free-flowing returns, COD/UPI payment and 95%+ app-based orders.
Nykaa
What is Nykaa?
Nykaa is an Indian omnichannel beauty, wellness, and fashion retail platform. It was initiated in 2012 by Falguni Nayar. It began as an online store where customers purchase beauty products that sell only real products.
Later, Nykaan did venture to sell fashion and lifestyle products as well, opening Nykaan Fashion and physical stores. For the beauty items, Nykaa maintains its own inventory. For fashion items, it serves as a marketplace for other sellers to put up products.
In 2021, Nykaa was listed as a public company under FSN E-Commerce Ventures Ltd. The site uses AI to recommend products, and mainly works via a mobile app. It sells products from more than 5,000 Indian and international brands as well as its private brands.
Its popular own brands include Nykaa Cosmetics, Kay Beauty and Dot & Key. Nykaa hosts large sales events like Pink Friday Sale.
Service
- Nykaa makes it easy for people to purchase beauty, skin, hair, wellness and fashion items from one reliable site.
- What you can do is that you can shop from the Nykaa website, mobile app or at a store, whatever works best for you.
- Nykaa ensures that all beauty products are authentic and safe.
- It recommends products that are suited to your needs with smart suggestions.
- Nykaa shares beauty tips, reviews and makeup tutorials so that you can choose what’s best.
- They have rapid shipping and easy returns.
Nykaa regularly comes up with new products, offers, and big sales. - Customer service is available to assist with orders, money and returns.
