What is Meesho?
Meesho is a famous shopping application in India, that allows small sellers and home businesses to sell clothes, beauty items, home goods, and daily essential goods directly to the customers at low prices.
It was initiated in 2015 by Vidit Aatrey and Sanjeev Barnwal. At first, it was a social shopping platform where people could resell products via whatsapp and Facebook.
Today, Meesho has over 100 million users, primarily women in smaller cities, and charges zero commission for the sellers, as long as they have simple logistics. Customers love the budget deals (items below 300), free shipping and cash-on-delivery options.
Sellers upload their catalog, get orders, pack the items and Meesho delivers and pays the sellers every seven days. Meesho’s biggest strength is that it is making online selling easy for non-tech small traders across India.
Journey of Meesho
2015
Meesho began as a platform which allows people to resell products. It targeted anyone to start online selling without any money.
2016
Resellers were able to grow quickly by selling products on social media such as WhatsApp, Facebook, and Instagram. This helped Meesho to reach more people in India.
2018
Meesho became a marketplace where sellers can sell directly. Small manufacturers and businesses could easily join in and sell online.
2020
Internet use increased and hence Meesho also became popular in Tier-II, Tier-III and rural areas of India.
2022
Meesho created strong logistics, payment, return and seller tools. This allows many sellers to have constant and growing businesses.
Today
Meesho is now one of the leading value e-commerce platforms in India: it connects small businesses with customers across the country.
Services for Customer
- Extensive selection of over 700 products across department categories such as, fashion, electronics, home essentials, beauty and MORE.
- Free Shipping on most of products. Offer multiple payment options including Cash On Delivery, UPI, cards, wallets and EMI.
- Simple 15-day returns/refunds, with easy exchanges for wrong or damaged items, plus customer ratings and reviews.
- Resale features: No upfront inventory costs for social commerce by sharing products over WhatsApp/Facebook.
- Live order tracking, notifications, 24×7 support for any queries.
- Promotions, offers and two-tier pricing for fresh customers to hook newbies.
Services for Seller
- Sell with 0% commission (keep 100% of you sales, without onboarding/seeding/catalog fees and any other hidden and additional commissions).
- Quick registration few docs (GST, PAN, bank), bulk/individual upload across 700+ categories.
- Secure and transparent payment terms paid within 7 days after delivery.
- Pan-India logistics (servicing 19000+ pincodes) with ease of shipping, packaging, and returns (15 day return policy).
- Order management, inventory tracking, promotions, price recommendations and analytics/insights through a seller panel.
- Marketing tools Guaranteed views of new catalogs NDD (Next Day Dispatch)Dedicated support / Training.