Motion Graphics
1. What is Motion Graphics?
Motion graphics are the animated graphic design, text and shapes used as non-living counter parts to illustrate something whereas animation might be the living ones (yes, or emojis has come in very handy this days).
- Motion graphics: feel free to skip this — it is the movement and design used for communicating information, branding or mood (as opposed to character-driven animation).
2D Motion Graphics – Key Techniques:
- Warping: Slew distortion of an image or shape to create dynamic transitions or effects, which means changing the in camera view and aesthetic.
- Parallax Scrolling: Adds depth through background and foreground scrolling/exiting at different rates (works great for explainer videos / web design)
- Morphing: Swaps one shape or image smoothly into another, for creative transitions and storytelling 2d or 3D
- Kinetic Typography: Text that bounces, distorts and stretches to the beat or in sync with voice-over making it fun.
- Fast-paced cuts, liquid effects and animated overlays help to sustain the attention of viewer especially for social media content Dynamic Transitions
- Composition: Overlaying multiple objects with visual elements (text, icons, and backgrounds) in a smooth animated manner.
- Top 2D Motion Graphics Trends (2025)
- Automated animation: automation tools save designers time for doing most of repetitive tasks then he/she should give his / her best to creativity and storytelling.
- Vertical Video Breaks: Work your motion graphics for the mobile-first TikTok Reels & Shorts
- Color Grading (expressive): big palette and stylized touches that create the emotional tone of the brand or narrative video
- Full Immersion: AR/VR, interactive adds and integration to further engage
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