How Quick Commerce will help you in your business in 2026 – Marketing guide by Sanat Digital World
Smart sellers use this data to understand which products are popular in specific areas and at what times. This helps them create ads that’re just right for the people in those neighbourhoods. It also helps them make sure they have the products in stock. This is something that old-style stores just cannot do. They can make plans for each neighbourhood, and that is really cool. Savvy marketers can do what traditional stores cannot. They know which products sell in which neighbourhoods and at what times.
The Risk: Commodification
The problem is that when people think speed is the important thing, brands start to look the same. If people just want to get toothpaste or cereal as quickly as possible and do not care if it is your toothpaste or someone else’s, then the special value of your brand goes away. This means that people will not pay more for your toothpaste or cereal just because it is your brand. They will just buy whatever toothpaste or cereal they can get the fastest.
So when speed is the thing that people care about, brands like your toothpaste and your cereal are not as special anymore. People do not think that your toothpaste or your cereal is better than brands; they just want to get toothpaste or cereal quickly. This is a problem for brands because they can not charge more for their products if people do not think they are special.
The thing with Q-commerce is that it is here to stay. We cannot do anything about Q-commerce now. The best thing to do is to make our brand strong so it can compete with brands that are trying to be fast. This way, our brand will be okay even when other brands are trying to be quicker, with Q-commerce.
Why Brand Strength Still Matters?
To really make a product stand out, it needs to be different in a way that people notice when they are using it, not just when they are buying it. The product has to be special when you are actually using it; that is what matters. Create a product that people will love to use because it is genuinely different from other products. This difference should be something that people feel when they are using the product; it should make their life easier or better in some way. The difference should not just be something that sounds good when you are trying to sell the product; it should be real. It should matter to the people who are using it. People should feel like the product is really making a difference in their lives when they are using it; that is the key.
Build emotional connections through exceptional delivery experiences, not just advertising
- We need to make products for Q-commerce channels that people will not be able to replace with something else.
- These products for q-commerce channels should be unique and really good so that people want to buy them from q-commerce channels and not from elsewhere.
- We have to make sure these products, for Q-commerce channels, are the best they can be.
This way, people will keep buying products from Q-commerce channels.
When you are thinking about categories, you should focus on the ones where the brand is really important. This is true when you need something quickly. The brand is what matters in these categories so you should pay attention to that.
What This Means for Marketing Budgets
The truth is uncomfortable: marketers have to move a lot of money from trying to make their brand look good to making sure their business runs smoothly. The money that was used for television commercials or getting people to talk about their products might be better used for:
- Ensuring perfect availability across all Q-commerce platforms like Blinkit, Zepto, Instamart, PharmEasy, 1mg.
- Optimizing delivery partnerships and dark store placement
When we think about packaging for food that has to be delivered fast, like within 15 minutes.
- The packaging for 15-minute delivery has to stand out so people notice it.
- We need to make this packaging for 15-minute delivery in such a way that it’s really eye-catching.
- This is because the packaging for 15-minute delivery is the thing people see when they get their food.
So the packaging, must be exceptional.
Building proprietary delivery capabilities or strategic partnerships
This doesn’t mean abandoning brand building—it means recognizing that in Q-commerce, operations are brand building.
